2017 CAPL Conference
Oil Associations Keynote Speaker

Founder and CEO of TrendHunter.com, author, and speaker Jeremy Gutsche delivers the Oil Associations Keynote for an audience of petroleum professionals. The engaging keynote presents the culmination of Jeremy's personal and professional careers, as well as the innovation-driven work done by the trend firm.

The captivating presentation uses fascinating real world case studies to highlight the common neurological traps faced by innovative professionals on the pursuit of their next creative or organizational breakthrough. Drawing upon a variety of sources, including the '6 Patterns of Opportunity' presented in Jeremy's New York Times bestselling book, 'Better and Faster: the Proven Path to Unstoppable Ideas,' the keynote demonstrates both the need to keep up with fast-evolving consumer expectations as well as cultivating a culture of innovation at the leadership level in order to achieve longevity for the brand.